by Theodore Levitt
Hardcover
ISBN: 978-0-07-037377-8
ISBN-10: 0-07-037377-9
McGraw-Hill · 1962
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by Theodore LevittHardcover
ISBN: 978-0-07-037377-8 ISBN-10: 0-07-037377-9 McGraw-Hill · 1962 |
| See also: | ||
| 1964 | Paperback | Innovation in Marketing: New Perspectives for Profit and Growth (Marketing) |