by: Courtland L. Bovee · Michael J. Houston · John V. Thill
Hardcover
ISBN: 978-0-07-006879-7
ISBN-10: 0-07-006879-8
McGraw-Hill College · 1994
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by: Courtland L. Bovee · Michael J. Houston · John V. ThillHardcover
ISBN: 978-0-07-006879-7 ISBN-10: 0-07-006879-8 McGraw-Hill College · 1994 |
| See also: | ||
| 1994 | Paperback | Marketing |
| 1992 | Hardcover | Marketing (Mcgraw-Hill Series in Marketing) |