Advertising Excellence (MCGRAW HILL SERIES IN MARKETING)
by:
Courtland L. Bovee
·
John V. Thill
Hardcover
details (
USA
).
ISBN: 978-0-07-006847-6
ISBN-10: 0-07-006847-X
McGraw-Hill College
· 1994
See also:
1995
Hardcover
Advertising Excellence,
1994
Paperback
Advertising Excellence