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by: Michigan State University Dept. of Marketing and Transportation admini · M. Bixby Cooper · D. Lambert · D. A. Taylor · Donald J. BowersoxHardcover
ISBN: 978-0-07-006740-0 ISBN-10: 0-07-006740-6 McGraw-Hill · 1979 |
| See also: | ||
| 1981 | Paperback | Management in Marketing Channels |