The IBM Way: Insights into the World's Most Successful Marketing Organization

Successful

by ROBERT SHOOK' 'BUCK RODGERS

Paperback

ISBN: 978-0-06-091417-2

ISBN-10: 0-06-091417-3

HarperTrade · 1987

See also (possibly by other authors):
1988HardcoverIBM Way: Insights into the World's Most Successful Marketing Organization