Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications

Supplemental

by Terence A. Shimp

Hardcover

ISBN: 978-0-03-035271-3

ISBN-10: 0-03-035271-1

South-Western College Pub · 2002

See also:
1996HardcoverADVT’G,PROMO&SUPP ASPECTS OF MKT COM,4E+ (The Dryden Press Series in Marketing)