|   | by: K. Douglas Hoffman · Michael R. Czinkota · Peter Dickson · Patrick M. DunneHardcover 
 
 
 ISBN: 978-0-03-021109-6 ISBN-10: 0-03-021109-3 South-Western College Pub · 1999 | 
| See also: | ||
| 2002 | Hardcover | Marketing: Best Practices | 
| 1999 | Hardcover | Marketing: Best Practices |