Advertising: Its role in modern marketing (The Dryden Press series in marketing)
by
S. Watson Dunn
Hardcover
details (
USA
).
ISBN: 978-0-03-014341-0
ISBN-10: 0-03-014341-1
Dryden Press
· 1978
See also:
1994
Hardcover
Advertising: Its Role in Modern Marketing (The Dryden Press Series in Marketing)