Strategic Brand Management

Strategic

by Jean-Noel Kapferer

Hardcover

ISBN: 978-0-02-917045-8

ISBN-10: 0-02-917045-1

Free Press · 1994
See also (possibly by other authors):
2018PaperbackStrategic Brand Management
2015PaperbackStrategic Brand Management
2013PaperbackStrategic Brand Management
2012PaperbackSTRATEGIC BRAND MANAGEMENT
2011PaperbackStrategic Brand Management
2008PaperbackStrategic Brand Management
2006PaperbackStrategic Brand Management
2002TaschenbuchStrategic Brand Management