by Al Ries
Hardcover
details (UK).
(see also: Audible Audiobook)
details (USA).
(see also: Audible Audiobook · Audio Cassette)
details (Germany).
(see also: Audible Hörbuch)
details (Canada).
(see also: Audible Audiobook)
ISBN: 978-0-00-255667-5
ISBN-10: 0-00-255667-7
HarperCollins · 1996