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| title | ISBN-13 (ISBN-10) | year of publica- tion | other author(s) |
|---|---|---|---|
| Value-Based Marketing for Bottom-Line success: 5 Steps to Creating Customer Value | 978-0-07-139656-1 (0-07-139656-X) | 2002 | Eric W. Balinski · Philip Allen |
| Value-Based Marketing for Bottom-Line Success | 978-0-07-162642-2 (0-07-162642-5) | 2002 | |