title | media type | ISBN-13 | year of publica- tion | other author(s) |
---|---|---|---|---|
Business Marketing Strategy | Paperback | 978-0-07-114673-9 | 1995 | |
Business Solutions for the Global Poor: Creating Social and Economic Value | Hardcover | 978-0-7879-8216-4 | 2007 | John A. Quelch · Gustavo Herrero · Brooke Barton |
Going to Market: Distribution Systems for Industrial Products | " | 978-0-07-103225-4 | 1989 | E. Raymond Corey · Frank V. Cespedes · Harvard Business School Press |
Marketing Management Text and Cases | Paperback | 978-0-07-124218-9 | 2004 | Rajiv Lal · John A. Quelch |
Marketing Management Text and Cases | Hardcover | 978-0-07-296762-3 | 2004 | Rajiv Lal · John Quelch |
Problems and Cases in Healthcare Marketing | " | 978-0-07-288776-1 | 2004 | John Gourville · John Quelch |
Transforming Your Go-to-Market Strategy: The Three Disciplines of Channel Management | " | 978-1-59139-766-3 | 2006 | Marie Bell |
Harvard Business Review Press · Jossey-Bass · McGraw-Hill