R. R. · Roland Rust · T.R.
Prentice Hall · Sage Publications, Inc
| title | ISBN-13 | year of publica- tion | other author(s) |
|---|---|---|---|
| Customer Equity Management | 978-0-13-141929-2 | 2004 | Katherine N. Lemon · DAS NARAYANDAS |
| Customer Equity Management with Software | 978-0-13-153560-2 | 2004 | Katherine N. Lemon · Das Narayandas |
| Driving Customer Equity: How Customer Lifetime Value Is Reshaping Corporate Strategy | 978-0-684-86466-2 | 2000 | Katherine N. Lemon · Valarie A. Zeithaml |
| Service Quality: New Directions in Theory and Practice | 978-0-8039-4920-1 | 1993 | Richard L. Oliver |