R. R. · Roland Rast · Roland Recht · Roland T. Rust
| title | ISBN-13 (ISBN-10) | year of publica- tion | other author(s) |
|---|---|---|---|
| Driving Customer Equity: How Customer Lifetime Value is Reshaping Corporate Strategy | 978-0-684-86466-2 (0-684-86466-5) | 2000 | Valarie Zeithaml · Katherine Lemon |
| Service Quality: New Directions in Theory and Practice | 978-0-8039-4920-1 (0-8039-4920-0) | 1993 | Richard L. Oliver |