Addison-Wesley · Capstone · Harvard Business School Press · Midas Management Verlag
| title | ISBN-13 | year of publica- tion | other author(s) | |
|---|---|---|---|---|
| Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers | 978-1-84112-063-8 | 1998 | Geoffrey A. Moore | |
| Real Time Marketing. Der Schnellere gewinnt | 978-3-907100-24-0 | 2002 | Regis MacKenna | |
| Relationship Marketing: Successful Strategies For The Age Of The Customer | 978-0-201-62240-9 | 1993 | ||
| Total Access | 978-1-57851-244-7 | 2002 | ||