John Wiley & Sons · Palgrave Macmillan
| title | ISBN-13 (ISBN-10) | year of publica- tion | other author(s) |
|---|---|---|---|
| Business-to-business Marketing | 978-0-333-92195-1 (0-333-92195-X) | 2002 | Peter Naude · Daniel Michel · Robert Salle · Jean-Paul Valla |
| The Business Marketing Course: Managing in Complex Networks | 978-0-471-87722-6 (0-471-87722-0) | 2002 | David Ford · Pierre Berthon · Stephen J. Brown · LarsErik Gadde · Håkan Håkansson · Thomas Ritter · Ivan Snehota |