P F · Paul Farris · Paul W.
Cambridge University Press · Financial Times/ Prentice Hall · Prentice Hall
| title | ISBN-13 | year of publica- tion | other author(s) |
|---|---|---|---|
| Key Marketing Metrics: The 50+ Metrics Every Manager Needs to Know | 978-0-273-72203-8 | 2008 | Neil T. Bendle · Phillip E. Pfeifer · David J. Reibstein |
| Marketing Metrics: 50+ Metrics Every Executive Should Master | 978-0-13-187370-4 | 2006 | Neil T. Bendle · Phillip E. Pfeifer · David J. Reibstein |
| Marketing Metrics: The Definitive Guide to Measuring Marketing Performance | 978-0-13-705829-7 | 2010 | Neil T. Bendle · Phillip E. Pfeifer · David J. Reibstein |
| The Profit Impact of Marketing Strategy Project: Retrospect and Prospects | 978-0-521-84053-8 | 2004 | Michael J. Moore |