Paul W. Farris

P F · Paul Farris · Paul W.

Cambridge University Press · Financial Times/ Prentice Hall · Prentice Hall

titleISBN-13
(ISBN-10)
year of publica-
tion
other author(s)
Key Marketing Metrics: The 50+ Metrics Every Manager Needs to Know978-0-273-72203-8
(0-273-72203-4)
2008Neil T. Bendle · Phillip E. Pfeifer · David J. Reibstein
Marketing Metrics: 50+ Metrics Every Executive Should Master978-0-13-187370-4
(0-13-187370-9)
2006Neil T. Bendle · Phillip E. Pfeifer · David J. Reibstein
The Profit Impact of Marketing Strategy Project: Retrospect and Prospects978-0-521-84053-8
(0-521-84053-8)
2004Michael J. Moore

 

Paul W. Fenn