| title | ISBN-13 (ISBN-10) | year of publica- tion |
|---|---|---|
| Primalbranding: Create Zealots for Your Brand, Your Company, and Your Future | 978-0-7432-7797-6 (0-7432-7797-X) | 2006 |
| Primal Branding: Create Zealots for Your Brand, Your Company, and Your Future | 978-1-4001-5219-3 (1-4001-5219-4) | 2006 |