title | ISBN-13 | year of publica- tion | other author(s) |
---|---|---|---|
Brand Breakout | 978-1-137-27661-2 | 2013 | |
Brand Breakout: How Emerging Market Brands Will Go Global | 978-1-137-46759-1 | 2015 | Jan-Benedict E.M Steenkamp |
India Inside: The Emerging Innovation Challenge to the West | 978-1-4221-5875-3 | 2011 | Phanish Puranam |
India's Global Powerhouses: How They Are Taking on the World | 978-1-4221-4762-7 | 2009 | |
Marketing As Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation | 978-1-59139-210-1 | 2004 | |
Marketing como Estratégia | 978-85-352-1421-5 | 2004 | |
Private Label Strategy | 978-975-6797-45-7 | 2007 | Jan-Benedict E.M. Steenkamp |
Private Label Strategy: How to Meet the Store Brand Challenge | 978-1-4221-0167-4 | 2007 | Jan-Benedict E.M Steenkamp |
Sprzedawcy wartosci | 978-83-264-4495-1 | 2013 | James C. Anderson |
Strategia marek wlasnych | 978-83-264-4593-4 | 2013 | Jan-Benedict E.M. Steenkamp |
Value Merchants: Demonstrating and Documenting Superior Value in Business Markets | 978-1-4221-0335-7 | 2007 | James C. Anderson · James A. Narus |
Campus · Harvard Business Review Press · Palgrave Macmillan · Papatya Bilim · Wolters Kluwer