M.A. · M.D · Michael A. · Michael D.
South-Western College Pub · South-Western Educational Pub
| title | ISBN-13 | year of publica- tion | other author(s) |
|---|---|---|---|
| Effective Marketing: Creating and Keeping Customers: Student Learning Guide | 978-0-538-87859-3 | 1998 | William G. Zikmund · Ron E. Lafreniere |
| Effective Marketing with InfoTrac College Edition | 978-0-324-06392-9 | 2001 | William G. Zikmund |
| Marketing | 978-0-324-02811-9 | 2000 | " |
| Marketing: Creating and Keeping Customers in an E-Commerce World | 978-0-324-11287-0 | 2000 | " |