| title | ISBN-13 | year of publica- tion | other author(s) |
|---|---|---|---|
| Advertising Strategy: A Communication Theory Approach | 978-0-03-055906-8 | 1980 | |
| Strategic Advertising Management | 978-0-19-953257-5 | 2008 | Richard Elliott |
| Strategic Advertising Management | 978-0-19-927489-5 | 2005 | " |
| Strategic Advertising Management | 978-0-19-878232-2 | 2001 | John Rossiter · Richard Elliott |
| Strategic Brand Management | 978-0-19-926000-3 | 2006 | Richard Elliott |
| Strategic Integrated Marketing Communications | 978-0-7506-7980-0 | 2008 | |