K.k. · K. Keller · Kevin Keller · Kevin Lane · L. Keller
Addison-Wesley, München · Financial Times/ Prentice Hall · Harvard Business School Press · Prentice Hall
| title | media type | ISBN-13 | year of publica- tion | other author(s) | |
|---|---|---|---|---|---|
| Best Practice Cases in Branding | Paperback | 978-0-13-141133-3 | 2002 | ||
| Consumer Behaviour: AND Strategic Brand Management | Hardcover | 978-1-4058-8617-8 | 2007 | Michael Soloman | |
| Framework for Marketing Management | Paperback | 978-0-13-145258-9 | 2006 | Philip Kotler | |
| Marketing Management | Taschenbuch | 978-0-13-135797-6 | 2008 | " | |
| Marketing Management | Hardcover | 978-0-13-145757-7 | 2006 | " | |
| Marketing Management | Taschenbuch | 978-0-13-196853-0 | 2005 | " | |
| Marketing Management: An Asian Perspective - 5th Edition | Paperback | 978-981-06-7993-4 | 2008 | Philip Kotler · Ang Swee Hoon · Leong Siew Meng · Tan Chin Tiong | |
| Marketing Management: AND Marketing Management and Strategy | " | 978-1-4058-8645-1 | 2007 | Peter Doyle · Phil Stern · Philip Kotler | |
| Marketing Management, Canadian Twelfth Edition | Hardcover | 978-0-13-128640-5 | 2006 | Philip Kotler · Peggy H. Cunningham | |
| Marketing-Management. Limitierte Ausgabe: Strategien für wertschaffendes Handeln | Gebundene Ausgabe | 978-3-8273-7271-0 | 2007 | Philip Kotler · Friedhelm Bliemel | |
| Marketing-Management: Strategien für wertschaffendes Handeln | Unbekannter Einband | 978-3-8273-7229-1 | 2007 | Philip Kotler · Friedhelm Bliemel | |
| Marketing-Management, Weinbox | Sondereinband | 978-3-8273-7272-7 | 2007 | Philip Kotler · Friedhelm Bliemel | |
| Strategic Brand Management | Hardcover | 978-0-13-188859-3 | 2007 | ||
| Strategic Brand Management | Taschenbuch | 978-0-13-110583-6 | 2002 | ||
| Strategic Brand Management: A European Perspective | Paperback | 978-0-273-70632-8 | 2008 | Tony Aperia · Mats Georgson | |
| Strategic Brand Management: Building, Measuring, and Managing Brand Equity | Hardcover | 978-0-13-121611-2 | 2003 | ||
| Strategic Brand Management: Building, Measuring, and Managing Brand Equity | " | 978-0-13-120115-6 | 1997 | ||
| Strategic Brand Management: International Edition: Building, Measuring, and Managing Brand Equity | Taschenbuch | 978-0-13-233622-2 | 2007 | ||
| Strategic Brand Management, Second Edition | Hardcover | 978-0-13-041150-1 | 2002 | ||
| The Infinite Asset: Managing Brands to Build New Value | " | 978-1-57851-249-2 | 2001 | Sam Hill · Chris Lederer | |
| Valuepack: An Exp Appro to Org. Dev/ Quant Analy for Manag/ Marketing Man./Found Quant Meth for Buisn/Acc. For Non- Accounting Students/Computer Confluence: ... Approach to Organization Development | Paperback | 978-1-4058-8318-4 | 2007 | Donald R. Brown · Donald F. Harvey · Barry Render · Ralph Stair · Micheal Hanna · Philip Kotler · Mik Wisniewski | |