Dr Kevin Lane Keller · K.k. · K. Keller · Kevin Lane Keller · Kevin Lane Keller Philip Kotler
Financial Times/ Prentice Hall · Prentice Hall
| title | ISBN-13 | year of publica- tion | other author(s) |
|---|---|---|---|
| Best Practice Cases in Branding | 978-0-13-188865-4 | 2007 | |
| Best Practice Cases in Branding | 978-0-13-141133-3 | 2002 | |
| Consumer Behaviour: AND Strategic Brand Management | 978-1-4058-8617-8 | 2007 | Michael R. Solomon |
| Framework for Marketing Management, A | 978-0-13-602660-0 | 2008 | Philip Kotler |
| Framework for Marketing Management & Custom Case Flyer Pkg. | 978-0-13-230389-7 | 2006 | " |
| Framework for Marketing Management: Integrated PharmaSim Simulation Experience Value Package | 978-0-13-815169-0 | 2008 | Philip Kotler · Interpretive Simulations |
| Instructor's Manual | 978-0-13-047062-1 | 2002 | |
| Marketing Management | 978-0-273-71856-7 | 2009 | Philip Kotler · Dr Mairead Brady · Malcolm Goodman · Mr Torben Hansen |
| Marketing Management | 978-0-13-600998-6 | 2008 | Philip Kotler |
| Marketing management | 978-2-7440-7143-0 | 2006 | Philip Kotler · Bernard Dubois · Delphine Manceau |
| MARKETING MANAGEMENT: International Edition | 978-0-13-135797-6 | 2008 | Philip Kotler |
| Strategic Brand Management | 978-0-13-233622-2 | 2007 | |