J.R. · John R. · John Rossiter · R. R.
McGraw-Hill · Prentice Hall · Springer
| title | ISBN-13 | year of publica- tion | other author(s) |
|---|---|---|---|
| Advanced Media Planning | 978-0-7923-8218-8 | 1998 | Peter J. Danaher |
| Advertising and Promotion Management | 978-0-07-053907-5 | 1987 | |
| Advertising Communications and Promotion Management | 978-0-07-115514-4 | 1997 | |
| Marketing Communications | 978-1-74103-269-7 | 2005 | Steven Bellman |