John Philip Jones

J. Jones · J.P. Jones · John Jones · P.J. · Philip Jones

Campus Verlag · M.E. Sharpe

title ISBN-13year of publica-
tion
other author(s)
Fables, Fashions, and Facts About Advertising: A Study of 28 Enduring Myths 978-0-7619-2799-02003
How Advertising Works: The Role of Research 978-0-7619-1241-51998
Macht sich Werbung bezahlt?
978-3-593-34501-71991
The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications 978-0-7619-1239-21999
The Ultimate Secrets of Advertising 978-0-7619-2244-52001
What's in a Name: Advertising and the Concept of Brands 978-0-7656-0973-12003Jan S. Slater
What's in a Name?: Advertising and the Concept of Brands 978-0-7656-1112-32002   "
When Ads Work: New Proof That Advertising Triggers Sales 978-0-7656-1739-22006

 

John Philips