Jochen Wirtz

J.W.

McGraw-Hill · Prentice Hall

titleISBN-13year of publica-
tion
other author(s)
Flying High in a Competitive Industry: Cost-Effective Service Excellence at Singapore Airlines978-0-07-124964-52005Loizos Heracleous · Nitin Pangarkar
Flying High in a Competitive Industry: Secrets of the World's Leading Airline978-0-07-128196-62008Loizos Heracleous · Nitin Pangarkar
Marketing des services 6ème Ed.978-2-7440-7265-92008Christopher Lovelock · Denis Lapert · Annie Munos
Marketing des services978-2-7440-7026-62004Christopher Lovelock · Denis Lapert
Services Marketing978-0-13-187552-42006Christopher Lovelock
Services Marketing978-0-13-113865-02003   "
Services Marketing in Asia: Managing People, Technology and Strategy978-0-13-060566-52001   "
Services Marketing in Asia, Second Edition978-0-13-127537-9Christopher Lovelock · Hean Tat Keh · Xiongwen Lu
Services Marketing: People, Technology, Strategy978-0-13-205676-22007Christopher Lovelock
Services Marketing. People, Technology, Strategy978-0-13-126846-32003
Services Marketing: People, Technology, Strategy, Canadian Edition978-0-13-187928-72007Christopher Lovelock · Harvir Singh Bansal

 

Jochen Wissinger