Harvard Business School Press · Jossey-Bass
| title | ISBN-13 (ISBN-10) | year of publica- tion | other author(s) |
|---|---|---|---|
| Arts Marketing Insights: The Dynamics of Building and Retaining Performing Arts Audiences | 978-0-7879-7844-0 (0-7879-7844-2) | 2006 | |
| Standing Room Only: Strategies for Marketing the Performing Arts | 978-0-87584-737-5 (0-87584-737-4) | 1997 | Philip Kotler |
J.B. · J Bernstein · J.S. · J.S. Bernstein · Joanne Bernstein · Joanne Scheff