Palgrave Macmillan · South-Western College Pub
| title | ISBN-13 (ISBN-10) | year of publica- tion | other author(s) |
|---|---|---|---|
| Higher Profits Through Customer Lock-In | 978-0-324-20265-6 (0-324-20265-2) | 2004 | |
| International Marketing | 978-0-333-96388-3 (0-333-96388-1) | 2004 | Klaus Backhaus · Markus Voeth |