| title | ISBN-13 (ISBN-10) | year of publica- tion | other author(s) |
|---|---|---|---|
| What's in a Name: Advertising and the Concept of Brands | 978-0-7656-0973-1 (0-7656-0973-8) | 2003 | John Philip Jones |
| What's in a Name?: Advertising and the Concept of Brands | 978-0-7656-1112-3 (0-7656-1112-0) | 2002 | " |