John Wiley & Sons · McGraw-Hill
| title | media type | ISBN-13 | year of publica- tion | other author(s) |
|---|---|---|---|---|
| Build Your Customer Strategy: A Guide to Creating Profitable Customer Relationships | Hardcover | 978-0-471-77660-4 | 2006 | |
| Fundamentals of Marketing | Paperback | 978-0-07-560067-1 | 1998 | Montrose S. Sommers · William J. Stanton · Michael J. Etzel · Bruce J. Walker |
| Fundamentals of Marketing | Hardcover | 978-0-07-552514-1 | 1991 | Montrose S. Sommers · William J. Stanton · Mcihael J. Etzel · Bruce J. Walker |
| Research for Marketing Decision Making | " | 978-0-07-548765-4 | 1991 | |
| Secrets of Customer Relationship Management: It's All About How You Make Them Feel | " | 978-0-07-136253-5 | 2000 | |