Palgrave Macmillan · Routledge
| title | ISBN-13 | year of publica- tion | other author(s) |
|---|---|---|---|
| Consumer Psychology for Marketing | 978-0-415-04673-2 | 1994 | Ronald E. Goldsmith |
| Consumers in Context: BPM Process | 978-0-415-13265-7 | 1995 | |
| Explaining Consumer Choice | 978-1-4039-9862-0 | 2007 | |
| The Behavioral Economics of Brand Choice | 978-0-230-00683-6 | 2007 | Jorge M. Olivera-Castro · Teresa C. Schrezenmaier · Victoria K. James |