Dr. Gerard J. Tellis · Gerard J.
| title | ISBN-13 | year of publica- tion | other author(s) |
|---|---|---|---|
| Advertising and Sales Promotion Strategy | 978-0-321-01411-5 | 1997 | |
| Effective Advertising: Understanding When, How, and Why Advertising Works | 978-0-7619-2253-7 | 2003 | |
| The SAGE Handbook of Advertising | 978-1-4129-1886-2 | 2007 | Tim Ambler |
| Will & Vision: How Latecomers Grow to Dominate Markets | 978-0-07-137549-8 | 2001 | Peter N. Golder · Clayton Christensen |