Books listed by ISBN
Gary Getz
Harvard Business School Press
title
ISBN-13
(ISBN-10)
year of publica-
tion
other author(s)
Customer Equity: Building and Managing Relationships As Valuable Assets
978-0-87584-764-1
(0-87584-764-1)
2001
Robert C. Blattberg · Jacquelyn S. Thomas
Gary Geddes
·
Gero Götz
·
Gerry Gutek
Gary Gianni