| title | media type | | ISBN-13 | year of publica- tion | other author(s) |
| Customer Intimacy: Pick Your Partners, Shape Your Culture, Win Together | Paperback | | 978-1-86197-630-7 | 1998 |
| Customer Intimacy: Pick Your Partners, Shape Your Culture, Win Together | " | | 978-0-00-638839-5 | 1997 |
| Customer Intimacy: Pick Your Partners, Shape Your Culture, Win Together | Hardcover | | 978-1-888232-00-4 | 1996 |
| Gewinnformel Kundennähe. 'Customer Intimacy' | Gebundene Ausgabe | | 978-3-430-19658-1 | 1997 |
| Innovation: Breakthrough Thinking at 3M, DuPont, GE, Pfizer, and Rubbermaid | Hardcover | | 978-0-88730-771-3 | 1997 | John Kao |
| Marktführerschaft. Wege zur Spitze | Gebundene Ausgabe | | 978-3-593-35345-6 | 1995 | Michael Treacy |
| The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market | Paperback | | 978-0-201-40719-8 | 1997 | " |
| The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market | " | | 978-0-00-638716-9 | 1996 | " |
| The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market | Hardcover | | 978-0-201-40648-1 | 1995 | " |
| The New Market Leaders: Who's Winning and How in the Battle for Customers | Paperback | | 978-0-7432-0466-8 | 2002 |
| The New Market Leaders: Who's Winning and How in the Battle for Customers | Hardcover | | 978-0-7432-0465-1 | 2001 |
| The New Market Leaders: Who's Winning and How in the Battle for Customers | Audio Cassette | | 978-0-7435-0767-7 | 2001 |