Don Peppers

Don Peppers & Martha Rogers Ph.D. · Don Peppers and Martha Rogers Ph.D.

Capstone · Cyan Books · Editions d'Organisation · John Wiley & Sons · Kogan Page Ltd · Piatkus Books

titleISBN-13year of publica-
tion
other author(s)
Clicks, Bricks and Brands: The Marriage of Online and Offline Business978-0-7494-3809-82002Martin Lindstrom · Martha Rogers
Enterprise One to One978-0-385-48755-91999Martha Rogers
Enterprise One to One: Tools for Competing in the Interactive Age978-0-385-48205-91997   "
Le One to One en pratique978-2-7081-1739-61999Martha Rogers · Bob Dorf
Managing Customer Relationships: A Strategic Framework978-0-471-48590-22004Martha Rogers
One to One B2B: Customer Development Strategies for the Business-to-Business World978-0-385-50230-62001   "
One to One B2B: Customer Development Strategies for the Business-to-business World978-1-84112-312-72001   "
One to One Field Book978-1-900961-87-51999Martha Rogers · Bob Dorf
Return on Customer: Creating Maximum Value From Your Scarcest Resource978-0-385-51030-12005Martha Rogers
Return on Customer: Creating maximum value from your scarcest resource978-1-904879-34-32005Martha Rogers · Ph.D.
Rules to Break and Laws to Follow: How Your Business Can Beat the Crisis of Short-termism978-0-470-22754-12008Martha Rogers
The One to One Fieldbook978-0-385-49369-71999   "
The One to One Future978-0-385-48566-11996   "
The One-to-one Future: Building Business Relationships One Customer at a Time978-0-7499-1492-91996   "
The One to One Future: Building Relationships One Customer at a Time978-0-385-42528-51993Martha, Rogers
The One to One Manager: Real-World Lessons in Customer Relationship Management978-0-385-50229-02002Martha Rogers

 

Don Peppers and Martha Rogers Ph.D.