A.A. · David A. · David Aaker · Professor David A. Aaker
Boyut · Campus Verlag · Dalloz-Sirey · Dogan Kitapcilik · Elit Kitaplar · Etas · Harvard Business Press · John Wiley & Sons · Jossey-Bass · Prentice Hall
| title | media type | ISBN-13 | year of publica- tion | other author(s) | |
|---|---|---|---|---|---|
| Advertising Management | Hardcover | 978-0-13-305715-7 | 1995 | Rajeev Batra · John G. Myers | |
| Advertising Management | " | 978-0-13-014101-9 | 1992 | Rajeev Batra · John G. Myers | |
| Advertising Management | " | 978-0-13-016023-2 | 1986 | John G. Myers | |
| Advertising Management | " | 978-0-13-016006-5 | 1982 | " | |
| Advertising Management | " | 978-0-13-015974-8 | 1975 | " | |
| Brand Leadership | Paperback | 978-0-7432-0767-6 | 2002 | ||
| Brand Leadership: Building Assets In an Information Economy | " | 978-1-4391-7291-9 | 2009 | Erich Joachimsthaler | |
| Brand Leadership: The Next Level of the Brand Revolution | Hardcover | 978-0-684-83924-0 | 2000 | " | |
| Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity | " | 978-0-7432-4938-6 | 2004 | ||
| Building Strong Brands | Paperback | 978-0-7432-3213-5 | 2002 | ||
| Building Strong Brands | Hardcover | 978-0-02-900151-6 | 1995 | ||
| Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth | " | 978-0-7879-6255-5 | 2002 | Scott M. Davis · Michael Dunn | |
| Consumerism, 4th Ed. | Paperback | 978-0-02-900150-9 | 1982 | ||
| Consumerism | " | 978-0-02-900080-9 | 1971 | ||
| Consumerism: Search for the Consumer Interest | " | 978-0-02-900040-3 | 1978 | George S. Day | |
| Consumerism: Search for the consumer interest | " | 978-0-02-900050-2 | 1978 | ||
| Consumerism: Search for the Consumer Interest | Hardcover | 978-0-02-900060-1 | 1974 | George S. Day | |
| Developing Business Strategies | " | 978-0-471-06411-4 | 2001 | ||
| Essentials of Marketing Research | Taschenbuch | 978-975-6862-18-6 | 2005 | V. Kumar · George S. Day | |
| Essentials of Marketing Research | Hardcover | 978-0-471-41235-9 | 2001 | V. Kumar · George S. Day | |
| Essentials of Marketing Research: WITH SPSS 13.0 | " | 978-0-471-71811-6 | 2005 | V. Kumar · George S. Day | |
| From Fargo to the World of Brands: My Story So Far | " | 978-1-58736-494-5 | 2005 | ||
| From Fargo to the World of Brands: My Story So Far | Paperback | 978-1-58736-495-2 | 2005 | ||
| Harvard Business Review on Brand Management | " | 978-1-57851-144-0 | 1999 | Erich Joachimsthaler · John Quelch · David Kenny · Vijay Vishwanath · Mark Jonathan | |
| La gestione strategica del mercato | Brossura | 978-88-453-1318-9 | 2006 | ||
| Le management du capital-marque | Broché | 978-2-247-01684-6 | 1997 | Jacques Lendrevie | |
| Management des Markenwerts | Gebundene Ausgabe | 978-3-593-34706-6 | 1992 | ||
| Managing Brand Equity | Hardcover | 978-0-02-900101-1 | 1991 | ||
| Marketing Research 7th Ed. | " | 978-0-471-36340-8 | 2000 | V. Kumar · George S. Day | |
| Marketing Research | " | 978-0-470-31725-9 | 2010 | V. Kumar · George S. Day · Robert Leone | |
| Marketing Research | " | 978-0-470-05076-7 | 2007 | V. Kumar · George S. Day | |
| Marketing Research | " | 978-0-471-71894-9 | 2005 | ||
| Marketing Research | " | 978-0-471-23057-1 | 2003 | V. Kumar · George S. Day | |
| Marketing Research | Paperback | 978-0-471-45168-6 | 2003 | V. Kumar · George S. Day | |
| Marketing Research | Taschenbuch | 978-975-23-0412-3 | 2001 | George S. Day | |
| Spanning Silos: The New CMO Imperative | Hardcover | 978-1-4221-2876-3 | 2008 | ||
| Strategic Marketing Management 6th Ed. | Paperback | 978-0-471-41572-5 | 2001 | ||
| Strategic Market Management | " | 978-0-470-31724-2 | 2010 | ||
| Strategic Market Management | " | 978-0-470-05623-3 | 2007 | ||
| Strategic Market Management | " | 978-0-471-48426-4 | 2004 | ||
| Strategic Market Management | " | 978-0-471-65903-7 | 2004 | ||
| Strategic Market Management | " | 978-975-293-344-6 | 2002 | ||
| Strategic Market Management: European Edition | " | 978-0-470-05986-9 | 2007 | Damien McLoughlin | |
| Strategic Market Management: Global Perspectives | " | 978-0-470-68975-2 | 2010 | " | |