| title | ISBN-13 (ISBN-10) | year of publica- tion | other author(s) |
|---|---|---|---|
| Customer Equity Management | 978-0-13-141929-2 (0-13-141929-3) | 2004 | Roland T. Rust · Katherine N. Lemon |
| Customer Equity Management with Software | 978-0-13-153560-2 (0-13-153560-9) | 2004 | Roland T. Rust · Katherine N. Lemon |