| title | ISBN-13 (ISBN-10) | year of publica- tion | other author(s) |
|---|---|---|---|
| Pharmaceutical Product Branding Strategies: Simulating Patient Flow and Portfolio Dynamics, Second Edition | 978-1-4200-8770-3 (1-4200-8770-3) | 2009 | Mark Paich · Jason J. Valant |
| Pharmaceutical Product Strategy: Using Dynamic Modeling for Effective Brand Planning | 978-0-8493-2729-2 (0-8493-2729-6) | 2004 | Mark Paich · Jason J. Valant |