| title | ISBN-13 (ISBN-10) | year of publica- tion | other author(s) |
|---|---|---|---|
| Cognitive and Affective Responses to Advertising | 978-0-669-14830-5 (0-669-14830-X) | 1988 | Patricia Cafferata |
| Kellogg on Branding: The Marketing Faculty of the Kellogg School of Management | 978-0-471-69016-0 (0-471-69016-3) | 2005 | Philip Kotler · Tim Calkins |
A. M. · A.M. Tybout · Alice M. · Alice Tybout · M. T.