A. P. · Adrian Pyne · Adrienne Pine
| title | ISBN-13 | year of publica- tion | other author(s) | |
|---|---|---|---|---|
| Handbook of CRM: Achieving Excellence through Customer Management: Achieving Excellence Through Customer Management | 978-0-7506-6437-0 | 2005 | ||
| Handbuch Relationship Marketing: Konzeption und erfolgreiche Umsetzung | 978-3-8006-2930-5 | 2003 | Reinhold Rapp | |
| Marketing Plans for Service Businesses: A Complete Guide | 978-0-7506-6746-3 | 2005 | Malcolm McDonald | |
| Relationship Marketing: Creating Stakeholder Value | 978-0-7506-4839-4 | 2002 | Martin Christopher · David Ballantyne | |
| Relationship Marketing: Winning and Keeping Customers | 978-0-7506-4017-6 | 1998 | Martin Christopher · Helen Peck · Moira Clark | |