title | media type | ISBN-13 | year of publica- tion | other author(s) |
---|---|---|---|---|
Design Thinking: New Product Development Essentials from the PDMA | Hardcover | 978-1-118-97180-2 | 2015 | Michael G. Luchs · Scott Swan |
Leveraging Constraints for Innovation: New Product Development Essentials from the PDMA | " | 978-1-119-38930-9 | 2018 | Sebastian Gurtner · Jelena Spanjol |
Leveraging Constraints for Innovation: New Product Development Essentials from the PDMA | Digital | 978-1-119-39028-2 | 2018 | Sebastian Gurtner · Jelena Spanjol |
Leveraging Constraints for Innovation: New Product Development Essentials from the PDMA | " | 978-1-119-39029-9 | 2018 | Sebastian Gurtner · Jelena Spanjol |
Marketing: Best Practices | Hardcover | 978-0-03-034999-7 | 2002 | K. Douglas Hoffman · Michael R. Czinkota · Peter R. Dickson · Patrick Dunne |
Marketing Principles and Best Practices | Ring-bound | 978-0-324-22143-5 | 2005 | K. Douglas Hoffman · Michael R. Czinkota · Peter R. Dickson · Patrick Dunne · Michael D. Hutt · Balaji C. Krishnan · Robert F. Lusch |
Marketing Principles and Best Practices | Hardcover | 978-0-324-20044-7 | 2004 | K. Douglas Hoffman · Michael R. Czinkota · Peter R. Dickson · Patrick Dunne |
Open Innovation: New Product Development Essentials from the PDMA | " | 978-1-118-77077-1 | 2014 | Charles H. Noble · Serdar S. Durmusoglu |
Serial Innovators: How Individuals Create and Deliver Breakthrough Innovations in Mature Firms | " | 978-0-8047-7597-7 | 2012 | Raymond L. Price · Bruce Vojak |
The PDMA Handbook of New Product Development | " | 978-0-471-14189-1 | 1996 | Milton D. Rosenau · George A. Castellion · Ned F. Anschuetz |
The PDMA ToolBook 1 for New Product Development | " | 978-0-471-20611-8 | 2002 | Paul Belliveau · Stephen Somermeyer |
The PDMA ToolBook 2 for New Product Development | " | 978-0-471-47941-3 | 2004 | Paul Belliveau · Stephen Somermeyer |
The PDMA ToolBook 3 for New Product Development | " | 978-0-470-08923-1 | 2007 | Stephen Somermeyer |
Xtra! for Hoffman's Marketing Principles and Best Practices, 3rd | CD-ROM | 978-0-324-22145-9 | 2004 | K. Douglas Hoffman · Michael R. Czinkota · Peter R. Dickson · Patrick Dunne |
Holt McDougal · South-Western College Publications · Stanford University Press · Wiley