Marketing Strategy and Competitive Positioning: AND "Marketing in Practice Case Studies, Volume 1"

by: Prof Graham Hooley · Prof John Saunders · Prof Nigel F. Piercy · Brigitte Nicoulaud · Mr Robert Van der Zwart

Financial Times/ Prentice Hall · 2008

Ppb.

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ISBN: 978-1-4082-0068-1

ISBN-10: 1-4082-0068-6