Marketing Strategy and Competitive Positioning: WITH Principles of Marketing Generic Occ Access Code Card AND Marketing in Practice Case Studies DVD

by: Prof Graham Hooley · Prof John Saunders · Prof Nigel F. Piercy · Mr Robert Van der Zwart Financial Times/ Prentice Hall · 2005 Ppb. details (United Kingdom). details (USA). details (Canada). details (Germany). details (France). ISBN: 978-1-4058-3717-0 ISBN-10: 1-4058-3717-9