Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

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1999PaperbackCrossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
Customers

by Geoffrey A. Moore

HarperCollins Publishers · 1995

Ppb.

ISBN: 978-0-88730-717-1

ISBN-10: 0-88730-717-5