Pharmaceuticals-where's the Brand Logic?: Branding Lessons and Strategy

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2007PaperbackPharmaceuticals-where's the Brand Logic?: Branding Lessons and Strategy
Strategy

by Giles D. Moss

Informa HealthCare · 2007

Hardcover

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ISBN: 978-0-7890-3258-4

ISBN-10: 0-7890-3258-9