Competing in a Service Economy: How to Create a Competitive Advantage Through Service Development and Innovation

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2008PaperbackCompeting in a Service Economy: How to Create a Competitive Advantage Through Service Development and Innovation (JBUMBS Series)
Development

by: Michael D. Johnson · Anders Gustafsson

Jossey-Bass · 2003

Hardcover

ISBN: 978-0-7879-6156-5

ISBN-10: 0-7879-6156-6