Value-Based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value

See also:
2008HardcoverValue-Based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value, 2nd Edition
Strategies

by Peter Doyle

John Wiley & Sons · 2000

Hardcover

ISBN: 978-0-471-87727-1

ISBN-10: 0-471-87727-1