The Business Marketing Course: Managing in Complex Networks

by: David Ford · Pierre Berthon · Stephen J. Brown · LarsErik Gadde · Håkan Håkansson · Peter Naudé · Thomas Ritter · Ivan Snehota

John Wiley & Sons · 2002

Ppb.

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ISBN: 978-0-471-87722-6

ISBN-10: 0-471-87722-0