Marketing Champions: Practical Strategies for Improving Marketing's Power, Influence and Business Impact

by: Roy A. Young · Allen M. Weiss · David W. Stewart John Wiley & Sons · 2006 Hardcover details (UK). details (USA). details (Canada). details (Germany). details (France). ISBN: 978-0-471-74495-5 ISBN-10: 0-471-74495-6