The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It

by: John Gerzema · Edward Lebar

Jossey-Bass Inc Pub · 2008

details (UK).

details (France).

ISBN: 978-0-470-39605-6

ISBN-10: 0-470-39605-9

See also:
2008HardcoverThe Brand Bubble: The Looming Crisis in Brand Value and How to Avoid it
2008Unknown BindingThe Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It
2008Unknown BindingThe Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It